Book Review: Go-Giver

go-giver

If I were to sum up Go-Giver in one sentence:

It’s undoubtedly one of the most significant sales books of our time, yet it expounds on some of the oldest ‘relationship building’ wisdom of all time.

go-giverTo understand the awesome little business parable Go-Giver, and it’s companion Go-Givers Sell More, it helps to gain some insight into the author. Before becoming a best selling author in 2005 with Endless Referrals, Bob Berg enjoyed a successful career in sales management. Since ER he has written several more books, is a much sought after speaker and Go-Giver has started no less than a smallĀ movement. Go-Giver is a short illustrative book that tells the story of a salesmans’ journey in finding notgo-givers-sell-more only himself but the secret to success, the act of giving value without expectation of anything in return. All of this happens at the end of the sales quarter and with an un-met quota looming overhead. Through the course of the narrative the reader is introduced to The Five Laws of Stratospheric Success:

  1. The Law of Value
  2. The Law of Compensation
  3. The Law of Influence
  4. The Law of Authenticity
  5. The Law of Receptivity

My favorite aspect of this book is the unexpected ending, which is typically the case in real life, is it not? Unexpected but very believable and relatable to things we’ve all experienced in our own lives and the lives of those around us. I highly recommend this book and it’s companion to anyone who wants more value in their lives. Specifically, more value in the relationships which make up their lives and in the success that they attract to themselves through their relationships. All of this through the act of giving more freely of themselves to those they are blessed to encounter on their daily journeys. Go-Giver!

Steve Chenoweth is the founder and CEO of SQmedia, an inbound marketing and innovation agency. He is also the host of The Steve Chenoweth Show, a seven day per week podcast featuring interviews with influential business leaders on the topic of thought leadership in marketing.

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