Book Review: The Magic of Thinking Big


magic-of-thinking-bigThe Magic of Thinking Big is a New York Times bestseller that was originally published in 1959 and has sold over 4 million copies.  It was the first big  writing success for Dr. David J. Schwartz, (Psychology) who went on to write several other books on motivation and success.  During his life,  he gave motivational lectures to nearly 3,000 sales organizations, trade associations and conferences.

What’s captivating about this book is it’s freshness, as it was at the forefront of the New Thought movement. Preceded by a rather short list of writers of this personal-success literature genre such as Wallace Wattles (The Science of Getting Rich), Ralph Waldo Emerson (Self Reliance & Compensation) and Napoleon Hill (Think And Grow Rich), Dr. Schwartz would represent the beginning of what over the next fifty years would grow into the multi-billion dollar self-improvement industry.

“Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier — certainly no more difficult – than small ideas and small plans.”

Thinking big is a sort of magic, since it requires very little work when compared with the long-term results. In the 1890s, Gottlieb Daimler drew a simple three-pointed star on a postcard to his family and wrote, ‘One day this star will shine down on my work.’ He co-founded Mercedes-Benz in 1901. Stated simply, the size of our thoughts will ultimately determine the size of our accomplishments.

Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.

What began as the New Thought movement in the early twentieth century would ultimately develop into several lines of scientific thought such as NLP (Neuro-Linguistic Programming), Psycho-Cybernetics and none other than Quantum Physics itself. It seems at the bottom of all this Magic of Thinking Big stuff lies the subconscious mind making up 92% of the brain (which is much more powerful that any of us can imagine). Be careful what you wish for.  And while your at it, think big!

Steve Chenoweth is the founder and CEO of SQmedia, an inbound marketing and innovation agency. He is also the host of The Steve Chenoweth Show, a seven day per week podcast featuring interviews with influential business leaders on the topic of thought leadership in marketing.

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