Marketing Automation Software


Column Five did a great job creating the following info-graphic showing the impact that marketing automation software can have on a companies bottom line.  I would go a step further to say the lost opportunity cost of allowing your competition to gain market share (while you wait indecisively on the sidelines) doubles the incredible stats listed here, but rather in the negative impact on a companies bottom line. A 451% increase in qualified leads becomes not only 451% you did not receive but a 451% increase your competition did, or a net -902%. Ouch! domo-arigato

Steve Chenoweth is the founder and CEO of SQmedia, an inbound marketing and innovation agency. He is also the host of The Steve Chenoweth Show, a seven day per week podcast featuring interviews with influential business leaders on the topic of thought leadership in marketing.

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