It’s safe to say that LinkedIn is at once the least understood as well as the most powerful of all the social media platforms. Over 250 million members with average household incomes of $109K it is certainly the most affluent and influential.
Only about 2% of members are taking advantage of all that LinkedIn has to offer, and in this short post I’m going to show you how to elevate yourself into that top 2%.
What is it that most LinkedIn members are getting? This social media platform is a great place to connect with like minded professionals, for building a network for business promotion, for job hunting and finding candidates for hire. It’s also an excellent platform to run highly targeted advertising campaigns.
So what is it about LinkedIn that most members are simply not getting? Most of us are simply not aware that it’s possible to generate highly qualified and targeted ‘organic’ leads straight to your inbox. The problem is that LinkedIn has so much ‘hidden functionality’ and quite a few ‘hidden tools’ that unless you really take some time to discover you’re probably missing out.
Let’s do something about that, shall we?
I’ve broken it down into three simple steps so that even the most time-stretched among us can take action:
- Profile Optimization
- Database Build
- Build Your Own Group
Build Your Own Group
Once you’ve built your database, you want to take advantage of the most powerful functionality of LinkedIn, that of Groups. Start a group that will generate valuable discussions for your target audience. Because you’ve already built up your database with your target market, you will have very little trouble getting your target audience to join the group (you will be able to directly email your 1st level connections to invite them to the group). By starting value-added discussions (not self-promotion) in the group you will remain top-of-mind and be elevated to thought leader status with the members of the group, becoming the go-to person for your product or service.